Let’s assume that you’ve got a fully automated pre-roll machine you’re happy with – like the AuraX, for instance.
Yeah, you’re slashing labor costs and meeting production deadlines with ease.
But let’s get granular here.
What does reliable pre-roll automation actually mean for your competitive advantage as a brand and business?
1. Stronger Business Model
Your business model is how you intend to make money.
Production bottlenecks will wreck those designs in all sorts of ways.
Although let’s say you’ve addressed those bottlenecks by partnering with a reliable pre-roll automation vendor.
This newfound level of operational efficiency will free up resources to focus on other parts of your business.
It will also slash labor costs, allowing you to command a more competitive price on the market while differentiating your brand with a high-quality product.
Case Study: “We Just Bout Our Second Pre-Roll Machine from Hefestus”
2. Faster and Fresher Products
One of the most common complaints among pre-roll consumers revolves around freshness.
More often than not, they suspect they’re buying stale trim or shake, and they view pre-rolls as the ‘hot dogs of the cannabis world’ as a reluctant trade-off for convenience.
Why not give consumers quality and convenience with your pre-rolls?
What do you think will happen when word gets around that your pre-rolls are the freshest, tastiest on the market because you’re producing them faster than your competitors?
READ: The Battle Against Stale Pre-Rolls
3. Product Differentiation Through Quality and Availability
Here’s the thing: now that you’ve got the freshest, tastiest pre-rolls on the market – you’ve got to get the word out.
Operational efficiency by itself is a race to the bottom. You’ve got to think about your overall strategy, and how you’re going to win the market and win customer loyalty.
You’ve got to make choices about which target segments you’ll serve, and how you’ll reach them and inspire them to try your product again, and again, and again.
4. Lower Consumer Prices
Don’t confuse this with price wars, that race to the bottom where businesses hyper-focus on operational efficiency, copy each other, and compete only through pricing.
If you can differentiate AND pass on a lower price to consumers because of your manufacturing capabilities? That’s how you win the market.
5. Strategic Labor Allocation
Some business leaders view automation as their chance to downsize the team, save money on wages, etc.
This mindset creates a lot of natural fear among people because they don’t want to lose their jobs.
Other business leaders choose to reallocate their team members to more meaningful roles and keep growing the business.
In these cases, teams see a morale boost and people are thankful they no longer have to sweat over a menial task – like folding joints closed, for instance, which Hefestus pre-roll machines do for you.
6. Co-Packing Opportunities
Hey, now that you’re a big-time pre-roll manufacturer – assuming you got a machine like the AuraX – you can potentially add a whole new line to your business model: co-packer.
Imagine how much money you could save other pre-roll brands by handling their production (and how much you can make just by running it all through your machine).
This is exactly what Taylor Balduff, owner of Forbidden Farms in Washington, started doing with his fully automated pre-roll machine from Hefestus, co-packing for five other brands.
It worked so well, he bought a second machine from Hefestus, doubling his production capacity to 600,000 joints per month.
Which Way Will You Go with Your Competitive Advantage?
If you buy a bad pre-roll machine you’re screwed, and it will tank your business. Sorry but true.
If you align with a reliable pre-roll automation partner that has a proven track record with their machines and taking care of their clients, you’re giving your pre-roll business an opportunity to flourish.
Read to Explore Pre-Roll Automation with Hefestus?
Grab a copy of our brochure today and let’s talk about your manufacturing goals.
