VEGAS – At the recent MJBizCon convention, hundreds of conventioneers descended upon the Hefestus booth like a swarm of bees to see what all the buzz was about for its state-of-the-art pre-roll machine, the Aura 2000. For three days, the attraction to the latest technical advancement in pre-rolls in the cannabis business drew rave reviews.
Preroll machines have been around for years, but early models contained frustrating flaws that were costly while producing an inferior product. Crowds surrounding the Hefestus booth were up to four people deep to catch a glimpse of the machine that is revolutionizing the making of a cone joint.
Conventioneers were able to not only view the hottest new invention but were able to see how it performs.
“The response was unbelievable,” Hefestus Managing Director Erez Borowsky said, “We even let them push the buttons.”
Celebrating its 10th anniversary in 2021, MJBizCon is the largest event of the cannabis business year. The award-winning show is held at Las Vegas Convention Center and showcases over 250,000 square feet of exhibits during a event with tens of thousands eager to see the latest the cannabis industry has to offer.
While the exposure of the Aura 2000 was a key component of the show, competitors were exhibiting machines that exist for more as much as $600,000. An Aura 2000 sells for just over $200,000 and Hefestus took orders for 20 machines from dispensary and grow house owners.
“We were the only people who were able to showcase operating a pre-roll machine and it certainly paid off,” Borowsky said. “The show was a tremendous success for us. I’ve never heard so many complimentary things about any company at any show I ever attended.”
More than 30,000 cannabis executives are expected to attend in November 2022.
“The exposure for the Aura 2000 was priceless and I’m sure our reputation as a full-service company will grow even more as sales continue,” Borowsky said. “We back up the Aura 2000 with extensive customer service and complete client satisfaction.”
The Aura 2000 has been touted as “Simplistic Sophistication” that adjusts to every texture of flower for pre-rolls.
Investing in an industrial-strength pre-roll machine is like buying an expensive sports car. Spending big money can land a top-of-the-line beauty, but not having the skill to drive one or a service plan to back it up makes no sense at all. And yet, many companies are investing in a Ferrari-type pre-roll machine but ending up watching it collect dust because no one taught them how to operate one.
The Aura 2000 offers extras such as a comprehensive warranty and customer service and training that makes the difference between idling at zero RPM and racing to high profits.
Reliable as a Toyota with the speed of a Lamborghini are the earmarks of the one machine that works nonstop, the Aura was created by designers at Hefestus Technologies Ltd. The international company patented the Aura 2000 Robotic Pre-Roll System that took years for develop. While looking at this Pre-Roll “Robot of The Future,” the potential owner sets sights on masses of stainless steel, food-grade containers, holders and cables. There are holders for cones, containers for either cannabis or hemp, and some funny-looking components that take a company tech to explain. The consistent density from these beautiful cones are fed into a patented mechanism to manifest the Dutch Crown fold with ends that create a superior branding opportunity.
Consistency is key: The last thing a dispensary or farm wants is to hear are complaints about their pre-rolls. One of the most glaring problems facing cannabis industry business owners today is pre-roll consistency and a lack of smokeability. Are cones coming out too tight, too loose? Do they smoke evenly?
Whether young or old, clients crave consistency. Joints that feel hollow or ones that the roll is too tight can be a total bummer. Consistency in smokeability leads to repeat customers looking for that smooth fire discriminate smokers demand. However, the density of cannabis can vary from strain to strain, rendering most machines unable to deal with the differences, thus leading to costly downtime. Hefestus Technologies eliminates that with the proper training needed for an operation as smooth as its smoke.
Tried and True: While other companies offer a multitude of machines to cover all the bases, Hefestus Technologies Ltd. needs just one. With the proper training, the Aura 2000 machine will handle any strain. Those who have purchased it rave about the exceptionally reliable operation in arenas in the United States and Israel. Sales of cannabis pre-rolls were up nearly 50 percent in 2020 despite the pandemic, but having an expensive machine stay idle is a dead end. Over the past 8 years, 50-plus Aura machines can be found operating in client’s facilities that have produced more than 10,000,000 pre-rolls to date.
A Quick History: The ingenuity behind this machine from Hefestus Technologies Ltd. started 31 years ago in the demand to make automation equipment for the food and pharma industry in Israel. Founder Yehuda Yamay’s company quickly grew and his reputation for development of automation equipment for those specific Industries grew as well. Yehuda’s designs are simplistic, intuitive (before Apple coined the phrase), and most of all, they work.
The birth of the Aura 2000 originated 8 years ago, Yehuda’s friend started a medical cannabis company in Israel and asked Yehuda to design and build automated equipment for his facility. Labor in Israel can be expensive, and some repetitive tasks exhaust employees to the point of amplified inefficiencies. Understanding how joints are made came from Yehuda’s sons, and while maintaining the modus operandi of his food and pharma industry success, Yehuda designed the Aura 2000. The finest components utilizing only premium components come from the top companies, and the technology utilizes secure cloud connection with WIFI / LAN to quickly troubleshoot and resolve any potential issues.
Cost effectiveness: Price remains most important to all, it will run $209,000 per machine that comes delivered and installed with training, not the four or five hundred thousand bucks sought by competitors.
Installation & Training: Hefestus Technologies stands behind each and every machine and fully supports their customers with a full training session of 3 to 4 days at the client’s facility, and they make sure it runs in that facility with all the clients’ strains.
The facts: The Aura 2000 comes with a One-Year Warranty from North American-based technicians, CE – Marking Standard with UL – Safety Certification. Hefestus Technologies Ltd., has an office in North America at 750 Dorrell Ln., #120, North Las Vegas, Nevada 89086. Telephone 702.881.1970. Email firstname.lastname@example.org. Web site www.hefestus-slb.com.